Processor giant Intel pushes digital literacy in India

US-based processor giant Intel said it has successfully empowered three million individuals with e-literacy and is working together with the government to facilitate “technology-driven inclusive growth” and a mega pan-India fibre

optic network initiative as part of its digital literacy drive in the country.
Intel pushes digital literacy in India
Intel kicked-off the National Digital Literacy Mission (NDLM) in 2012 together with the Digital Empowerment Foundation (DEF) and NASSCOM as well as Dell, Lenovo, Microsoft and NIIT among others, to facilitate the government’s vision to make at least one e-literate per household by 2020.

“As a part of initiative, we have trained over 3-million people and work with government to run an ambitious pilot in the first three villages that received broadband under the National Optic Fiber Network (NOFN) to achieve 100% digital literacy,” Intel South Asia Director of Marketing & Market Development, Sandeep Aurora

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told ET.

India is Intel’s largest non-manufacturing site outside the US and the company had invested more than $2-billion in the country. The e-Literacy in South Asian country is strategically significant for the US company as it forges partnerships with vendors to propel computing devices.

NDLM helps the government in its digital literacy efforts; enables a large rural population to understand the benefits of technology in their lives; and exponentially expands the market for technology by bringing in a whole generation

of users, the company said.

With PC penetration of 10% and broadband at 5%, India is relatively disadvantaged in terms of its national competitiveness, feels Aurora, adding that given the importance of inclusive growth in India, more effective and urgent adoption of technology is critical to enhance access to quality education, healthcare and other services.

Intel said that the new government has shown a positive attitude towards the role of technology in the economic growth of the country as well as enabling socio-economic development of citizens.

“To realize the dream of Digital India, every household and individual must be digitally empowered,” added Aurora and said that the initiative makes the industry and the government work together to push digital literacy at the grassroots to empower people and bridge the urban-rural digital divide.

The Modi-led BJP government is accelerating the ambitious NOFN project that envisages to connect 250,000 Gram Panchayats or village blocks with broadband network by June 2016 even as low digital literacy in rural regions remains a cause of worry.